I've gotten so I only attend a few seminars and workshops each year. No, it's not due to the economy. I've just become more selective where I spend my time.
And frankly, air travel has become such a mess it takes a really good seminar for me to be willing to fly to one.
The System Seminar with Ken McCarthy is one of the few I'll be attending this year.
It's at the O'hare Westin so I don't have to fly to get there.
Really looking forward to meeting up with a lot of the friends I've made at the previous System Seminars. I was at the 1st one and have managed to attend all but a couple ever since.
I'll keep you posted as the event goes on
Don Trosper
Friday, March 27, 2009
Sunday, February 3, 2008
SEO and Marketing on the Internet
Keyword density refers to the number of times a particular keyword is used in the content of your website.
The theory behind this concept is that websites which use a keyword often are likely extremely relevant to that keyword. But, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.
META tags are pieces of HTML code which some search engines use in evaluating the content of a website.
Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.
Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website.
This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.
Finally, the content on your website can do a great deal to bolster your search engine rankings.
Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords.
If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself.
This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.
To be Continued...
Enjoy, Don @ DMC Enterprises, Inc.
The theory behind this concept is that websites which use a keyword often are likely extremely relevant to that keyword. But, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.
META tags are pieces of HTML code which some search engines use in evaluating the content of a website.
Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.
Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website.
This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.
Finally, the content on your website can do a great deal to bolster your search engine rankings.
Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords.
If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself.
This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.
To be Continued...
Enjoy, Don @ DMC Enterprises, Inc.
Thursday, January 17, 2008
Banner Ad Exchanges - Where to Place Them
One very affordable option for putting your banner ads on the Internet may include starting an affiliate marketing campaign.
This is an Internet marketing campaign in which website owners, or affiliates, post your banner ad on their website and attempt to promote your products and services for you.
The banner ads typically include graphics and text which entice Internet users to click through the ad to your website and also include embedded code which provides you with feedback detailing which affiliates generated the website traffic.
This information is necessary because affiliates are typically not paid unless they achieve a desired result. Usually this means enticing Internet users to click through the banner ad or make a purchase.
The affiliates are typically compensated either on a cost per click basis or a cost per sale basis.
Cost per click means the affiliate receives a predetermined amount of money each time a user clicks on the ad. Cost per sale means the affiliate receives either a flat fee or a percentage of the sale for each sale generated by the affiliate.
Affiliates may also be paid on a cost per lead basis, which means they are compensated when a user performs a specific action such as registering with a website or filling out a survey.
Most people favor affiliate programs because it is a cost effective way to place your banner ads online, and because they only have to pay affiliates who are successful.
Enjoy - DT
This is an Internet marketing campaign in which website owners, or affiliates, post your banner ad on their website and attempt to promote your products and services for you.
The banner ads typically include graphics and text which entice Internet users to click through the ad to your website and also include embedded code which provides you with feedback detailing which affiliates generated the website traffic.
This information is necessary because affiliates are typically not paid unless they achieve a desired result. Usually this means enticing Internet users to click through the banner ad or make a purchase.
The affiliates are typically compensated either on a cost per click basis or a cost per sale basis.
Cost per click means the affiliate receives a predetermined amount of money each time a user clicks on the ad. Cost per sale means the affiliate receives either a flat fee or a percentage of the sale for each sale generated by the affiliate.
Affiliates may also be paid on a cost per lead basis, which means they are compensated when a user performs a specific action such as registering with a website or filling out a survey.
Most people favor affiliate programs because it is a cost effective way to place your banner ads online, and because they only have to pay affiliates who are successful.
Enjoy - DT
Sunday, December 16, 2007
How to Learn Internet Marketing
Internet marketing is not overly complicated, but it is also not a process in which anyone can excel without making attempts to learn more about the subject. As in any new subject, expect to put some time and effort into learning and doing.
Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign.
Fortunately for these business owners there are a variety of options for learning about Internet marketing.
These options may include online research, reading published books and studying successful Internet marketing campaigns. Keep in mind that books often take many months to write and publish. Compare what you read with what you observe being done on the Interent.
Researching Internet marketing online is one method which can be used for learning more about this topic.
This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation.
When researching any subject online it is very important to note that not all of the information available online is accurate, may be misleading or confusing.
This may be on account of a variety of factors. Sometimes content is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated.
This can be frustrating but fortunately business owners can still learn from the Internet.
This just means you should be more cautious about accepting information as being accurate and may wish to verify the information you obtain before implementing an Internet marketing strategy.
Enjoy, Don @ DMC Enterprises, Inc.
Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign.
Fortunately for these business owners there are a variety of options for learning about Internet marketing.
These options may include online research, reading published books and studying successful Internet marketing campaigns. Keep in mind that books often take many months to write and publish. Compare what you read with what you observe being done on the Interent.
Researching Internet marketing online is one method which can be used for learning more about this topic.
This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation.
When researching any subject online it is very important to note that not all of the information available online is accurate, may be misleading or confusing.
This may be on account of a variety of factors. Sometimes content is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated.
This can be frustrating but fortunately business owners can still learn from the Internet.
This just means you should be more cautious about accepting information as being accurate and may wish to verify the information you obtain before implementing an Internet marketing strategy.
Enjoy, Don @ DMC Enterprises, Inc.
Thursday, December 13, 2007
A Gift for You - Happy Holidays and Thank You
Thank you for visiting our site. As a gift and a "Thank You" I'd like for you to have a gift - no strings attached - my way of thanking you.
We don't want to get your email address, or your personal information.
We just want to give you some amazing and outrageous software!
(It won't even take a minute - Actually it only takes a few seconds!)
14 Engineers have contributed their efforts to rip out - then condense, optimize, and fuse - the 'GUTS' of OVER a DOZEN EXISTING Software products and put them INSIDE one integrated piece of software.
And ended up with - A free software ToolBar for your desktop, no NOT on your web browser. It sits tucked out of the way on the right-hand side and performs dozens and dozens of useful tasks, each with ONE BUTTON CLICK, but uses less than 1% of CPU!!
"Just CLICK HERE" To Download a Special Version of This Awesome Free Software!
You Can
* Check your IP, check for blacklisting, do a Whois lookup
*Capture any portion of the screen as an image, quick and easy
*Create drawings or markup photos - even add 3-D effects with...yes, a button click!
*Answer emails or fill in forms or even create documents, automatically
*Protect all your special sites and passwords from anyone - even people using your PC
*View TickerTapes of information or amazing deals from all over the world
*Monitor web sites or web pages automatically - even your own.
*Quickly save ideas and notes - even add a drawing - and keep them organized with ease
*Simplify and organize you web browsing and sites
*Create ToDo lists and track appointments and more via a simple Calendar
*Set an alarm on your PC alarm clock - actually, several!
*Search the net faster and SMARTER with ease
*Check spelling, look up words...
...and MORE. Everything, is JUST A BUTTON on the BAR!
That is not actually all the tools and utilities - all the capabilities - in this free software. It is just the major ones. There is more about the other aspects of the MagniBar™ software.
GO Claim your own copy of this awesome FREE SOFTWARE: "Just CLICK HERE"
Ok - Why Give it Away?
Fair question. We have a LOT of software: If you like this software, you may use one of the links in the program to purchase our other software.
Pretty much all there is to it... OK, I admit - it is also fun to have my name on software being used by thousands and thousands of people - even my children use it (OMG - use software daddy wrote?!) ;-)
Our Gift to You for taking time to visit our website. We made arrangements for you to have a complimentary copy of "Magnibar(tm)".
Remember, this special version is only available here!
Thanks, Happy Holidays, Don @ DMC Publishers
Wednesday, December 5, 2007
Do You Know Your Online Marketing Audience?
The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience.
A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will serve to ensure the target audience enjoys the website.
Conversely, if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience.
When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints.
However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience.
You may wish to include audio and video clips on your website but these clips should appeal to the target audience.
For example, if your website sells skateboards you might consider incorporating audio clips from punk rock bands instead of country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture.
Keeping these details in mind is of the highest importance for Internet marketing.
Don @ DMC Publishers
A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will serve to ensure the target audience enjoys the website.
Conversely, if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience.
When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints.
However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience.
You may wish to include audio and video clips on your website but these clips should appeal to the target audience.
For example, if your website sells skateboards you might consider incorporating audio clips from punk rock bands instead of country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture.
Keeping these details in mind is of the highest importance for Internet marketing.
Don @ DMC Publishers
Wednesday, November 28, 2007
Marketing on the Internet with a Digital Newsletter
A better way to establish a systematic distribution list for your e-newsletter is to set up an online forum for interested potential customers to register to obtain additional information from you. There are a number of ways to accomplish this but a blog such as the one you are reading here is an excellent choice.
However, on your own site this could include registering with your website and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner.
Sending your online newsletter to recipients who have specifically requested more information is a good idea. These Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.
The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements.
Keeping direct advertising to a minimum is ideal, but it is acceptable to use soft advertising techniques to promote your products or services.
The copy in your newsletter should be insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips.
Links to your own website or to other websites which might be of use to your target audience can also be included.
These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.
If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are generously providing your readers with top quality content.
Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.
Continued...
Thanks, Don @ DMC Publishers
PS. I've arranged a free software gift for you, no strings attached. It is currently being marketed elsewhere on the internet for over $40.00. And no, you don't have to register, sign up or leave your email address. Just go to Grizzly Grape Software and claim your free copy. I think you'll be delighted.
Don
However, on your own site this could include registering with your website and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner.
Sending your online newsletter to recipients who have specifically requested more information is a good idea. These Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.
The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements.
Keeping direct advertising to a minimum is ideal, but it is acceptable to use soft advertising techniques to promote your products or services.
The copy in your newsletter should be insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips.
Links to your own website or to other websites which might be of use to your target audience can also be included.
These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.
If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are generously providing your readers with top quality content.
Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.
Continued...
Thanks, Don @ DMC Publishers
PS. I've arranged a free software gift for you, no strings attached. It is currently being marketed elsewhere on the internet for over $40.00. And no, you don't have to register, sign up or leave your email address. Just go to Grizzly Grape Software and claim your free copy. I think you'll be delighted.
Don
Subscribe to:
Posts (Atom)